Horizon Blue Cross Blue Shield of New Jersey Dental Programs are part of a family of products offered by Horizon Blue Cross Blue Shield of New Jersey, one of the area's largest health insurers with 75 years of experience, now serving over 3.6 million health care members. More than 1 million dental members are enrolled with Horizon BCBSNJ and its subsidiaries. Horizon BCBSNJ Dental Programs are part of a powerful regional dental organization poised to meet the challenges of the ever-changing dental care market and deliver exceptional service to the regional business community. The organization is proud of a dental account retention rate that exceeds the industry standards.