Horizon BCBSNJ’s new advertising campaign continues the testimonial advertising approach that we have used the past few years.

Click on the links below to view our new testimonial TV spots. They feature third parties speaking about Horizon BCBSNJ and our employees describing how we are Making Healthcare Work.

These advertisements were NOT scripted. These are the words of the people on camera.

• HorizonBlue.com/Business - One of our group customers that has been with us for 38 years;
• HorizonBlue.com/Quality - A network hospital speaking about our partnership to fight hospital-acquired infections;
• HorizonBlue.com/Caring - Two of our employees speaking about how they help our members.

We hope you agree that the ads are powerful and capture the essence of our company and our employees.