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October 1998

Horizon Blue Cross Blue Shield of New Jersey Blimp takes corporate advertising to new heights

Horizon Blue Cross Blue Shield of New Jersey offers members special discounts on IBM personal computer systems.

August 1998

Medistat/J.D. Power rank Blue Cros/Blue Shield of New Jersey as Top Health Plan in North Jersey

Blue Cross Blue Shield of New Jersey offers members special discounts at Modell's Sporting Goods.

July 1998

New Media Association of New Jersey presents highly favorable review of Blue Cross Blue Shield of New Jersey Web site.

June 1998

Blue Cross and Blue Shield of New Jersey opens new office in Atlantic City.

May 1998

Blue Cross/Blue Shield of New Jersey named corporate sponsor for Summer Games of New Jersey Special Olympics.

Blue Cross and Blue Shield of New Jersey introduces program to help members with congestive heart failure.

April 1998

Coalition announces major lawsuits against tobacco companies.

February 1998

Blue Cross and Blue Shield of New Jersey's HMO BLUE earns NCQA accreditation again.

January 1998

Blue Cross and Blue Shield of New Jersey offers members special discounts on computer products through COMPUSA.

Horizon Blue Cross Blue Shield of New Jersey completes purchase of physician healthcare plan of New Jersey operations

Blue Cross and Blue Shield of New Jersey records a banner year for 1997.